About me – Amy Braunerhielm Ma
Hej | G’day
I’m a creative strategist, copywriter and content manager with 15 years’ experience working with words in one form or another. Hailing from down under, I live up north (Stockholm, Sweden). My experience canvasses B2C copy in the ecommerce space, B2B copy and content management, plus employer brand creative.
How you sound is as important as how you look.
I bring brand personalities to life – from big picture thinking to the little things. In other words, whether it’s building tone of voice from scratch or crafting the perfect 150 character social media caption, I love it all.
What I’ve been up to
Content Manager
Tink, a Visa Solution
Stockholm, Sweden
2022–
Engagement Copywriter
PayPal (formerly Zettle by PayPal, iZettle)
Stockholm, Sweden
2017–2022
Copywriter
Observify/Panda Creative
Stockholm, Sweden
2016–2017
Campaign Manager/Email Marketer
Sqore
Stockholm, Sweden
2015–2016
Student (Digital Data Strategist)
Hyper Island
Stockholm, Sweden
2014–2015
Workshop Volunteer
Stockholm International Film Festival Junior
Stockholm, Sweden
2014
Copywriter
Groupon Australia & New Zealand
Sydney, Australia
2011–2012
Features Contributor
Running in Heels
2007–2014
Student (Bachelor of Communication)
University of Newcastle
Newcastle, Australia
2003–2006