Event communication

Internal event collateral to build culture

iZettle/Zettle by PayPal

Electric Wilderness

End-to-end creative for one of iZettle/Zettle by PayPal’s biannual internal events – the summer party. As a key seasonal event in local work culture, the goal was to celebrate employees heading into the European summer period. The event concept was built around planning a fun, varied experience based on the controversial Fyre festival. And so ‘Electric Wilderness’ was born – a fictional music festival where anything could go wrong, but we were in it together.

Highlights included making fictional ’influencer’ profiles of employees, storytelling for the event invitation and other internal marketing collateral, including this event landing page: https://electric-wilderness.confetti.events/.

Exosolar

Complete event creative for the internal iZettle/Zettle by PayPal end-of-year party. This space exploration-themed event concept built on a brief to ‘take iZettlers beyond the edge of the universe’ as they would tread new ground under the PayPal banner. Involved as early as the venue selection phase, my art director partner and I were able to craft the full gamut of collateral, from promotional posters, event signage and on-site game directions to scriptwriting for an immersive soundscape. I was eventually convinced to cohost the party for 400+ employees, complete with astronaut suits. Event comms included this signup page.

Referral programme

Posters for internal display promoting iZettle’s employee referral programme. Brief: encourage our people to ask themselves who they’d recommend – reflecting our spirit of being open to different personalities, skills and not having to check off specific boxes.

Becoming one team: Zettle x PayPal

Concept development and creative copy for internal employer branding collateral. As part of efforts to integrate iZettle as a PayPal company, we designed laptop stickers for employees to use on their new PayPal devices that celebrated both companies coming together – with a nod to each brand’s visual identity and brand personality.

Credits
Internal content creative and strategy: Amy Braunerhielm Ma
Art direction: Satasha Wong, Sanne Ericsson and Nikolina Dahl
In-house client: Amanda Drotz, Karolina Arvidsson and Gabriella Nelson