Long form content
Tink blog piece
The brief
Fintech company Tink’s origins lie in a consumer-facing money management app, which pivoted into a B2B platform serving payment service providers (PSPs), banks and financial institutions. At the core of this evolution is open banking. And that’s not easy to articulate without losing people – whoever the audience may be.
We wanted to help PSPs get ahead of rising direct debit cancellations – and PSPs can encompass the full gamut of businesses. If your business needed to get paid online and your customers had the option of paying with their debit card, this was a potential hurdle. It was 2023, and the cost of living was still skyrocketing. So consumers were starting to resort to desperate measures – even going as far as cancelling their debit card payments after purchasing goods or services. Never fear, however – Tink’s solutions to the rescue.
The process
Breaking this problem down wasn’t so much the challenge – it was about presenting solutions that showed how businesses could take their best shot at staying future proof, i.e. insulating their bottom line. But not by taking advantage of consumers – by instead helping them avoid purchasing what they can’t afford. Taking on the challenge of rising direct debit cancellations can be done by using open banking-powered solutions designed to check that sufficient funds are available, before payments can go through.
Read the blog post at https://tink.com/blog/open-banking/direct-debits-and-cost-of-living/.
Credits
Agency: Tink
Creative concept and copy: Amy Braunerhielm Ma
Design: Sara Vedeskog
Production management: Catriona Allen
Product marketing strategist: Jaia Lloyd & Louis Emmerson