Employer brand/people engagement
Video series – employee spotlights
Tink Growth Stories
The brief
Tink is a company exploding with talent, but much of the company’s content had centred on brand awareness and industry-specific thought leadership. Tink’s People team was keen to showcase the journeys of employees who had made a big impact during their time with the company thus far. And not only their professionalism – who they are should take centre stage.
The approach
To hold attention – and hold off on the cheesiness – was the crux of this brief. Upon finding Tinkers who were making waves in their areas of expertise, Tink’s People team and in-house Brand & Comms studio crafted natural conversation starters and got to work.
Solution
A series of bitesize videos was the obvious choice for a first foray into employer brand content that would also feel relevant for building connection internally. Rigidity and rule following aren’t the USPs of the Tink employee value proposition, so the Brand & Comms team didn’t have to look far for the perfect conversational backdrop. The company office space was designed to feel like a home, so three Tink employees were filmed at HQ, with the two-pronged goal of getting bright minds curious about what was going on at Vasagatan 11 – and internally, starting conversations, improving shared understanding and supporting psychological safety among Tinkers.
Effervescent Cim Nordling, Product Director, brought Episode 1 to life. Senior Engineering Manager Shankey Jain was the philosophically charming subject of Episode 2 and Delivery Director Jennifer Thunander rounded out the series with her positive pragmatism in Episode 3. The key to capturing these stories? Encouraging laughter, letting the conversation meander – while ensuring attention to detail in design to tie it all together. Published as an internal cut for sharing on Slack and an employer brand-facing version (below), the response to Tink Growth Stories can be summed up in smiles, laughter, views, clicks and emoji reactions – but “This is so inspiring!” captured what we were hoping for best.
Watch the full video series on YouTube.
Credits
Agency: Tink x Fresh
Copy editing (social content): Amy Braunerhielm Ma
Art direction: Hannah Elnegaard
Videographer: Emil Olofsson
Presenters: Cim Nordling, Shankey Jain and Jennifer Thunander
People team: Sandra Karlsson