ecommerce collateral
Groupon ad
The brief
The key to Groupon’s brand personality was being ‘fun’ – which translated into a tone of voice that was tongue-in-cheek and larger than life. The day I came into work and was assigned to write the ad for the Four Seasons deal, well.
The result
Probably a highlight of my daily deal career.
View a PDF of the ad here.
Credits
Agency: Groupon Australia & New Zealand
Copy editing: Amy Braunerhielm Ma
Design: Alex Wibowo/Vanda Tong
Producer: Simon Williams